Account research
Hyper researches every company before writing to it. Hyper finds what has changed at the business, works out who inside it owns the problem, and writes an email that opens on that change. Your sales team gets the research when the buyer replies.
Run the playbook
Hyper starts from the problem your business solves, so the research looks for companies with that problem right now.
Hyper reads each company's own announcements, hiring, leadership changes and investment news, and keeps every change that creates a problem your business can fix.
Map the consequence to the role carrying the target, risk or operational pressure. Professional remit is stronger evidence than a guessed personal interest.
Reduce the research to one supported commercial connection. The source stays attached for review and the seller receives the wider account picture.
Before Hyper approaches anyone
If the event disappeared, the opening would need to change as well.
The buyer connection comes from remit, budget or target ownership.
A reviewer sees exactly where the account-specific claim came from.
Buyer questions
Research is sufficient when the account fit, current event, commercial consequence and accountable buyer support one credible opening. More facts need a defined job.
Company material, credible reporting, hiring activity and business records each answer different questions. Use the source closest to the claim you intend to make.
No. The email uses the conclusion that matters to the buyer. The account brief retains the supporting sources and wider commercial picture.
Start with the market
· revenue engine