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A buyer intelligence brief open on screen, connecting a company signal to the person who carries it.

Account research

Every company on the list has a reason to be there.

Hyper narrows a whole market down to the companies where a decision is already moving. The engine follows thousands of signals for every company, and the judgement that matters is which two or three signals give your team a reason to make contact now.

Illustrative exampleA target list prepared by Hyper for Foxwold Technology, headed, the companies we are going after, and why. It holds 43 companies and 61 board contacts, filtered by territory and sector, and every row carries the company, its sector, its territory, the reason it was chosen and a drafted opening. Ravenhill Foods leads the list because a third site opens in October.

One company, and the change that put it on the list.

01 / DEFINE

Companies that fit the way your best customers fit.

Hyper starts with the customers where your offer has already made a difference and works out what those businesses have in common. A company that only looks similar from the outside stays off the list.

  1. 01

    Name the real fit

    Your best customers show which business conditions make your offer worth buying.

  2. 02

    Leave the lookalikes out

    A company sharing a size and a sector but none of the conditions never enters the campaign.

A target list prepared by Hyper for Foxwold Technology, headed, the companies we are going after, and why. It holds 43 companies and 61 board contacts, filtered by territory and sector, and every row carries the company, its sector, its territory, the reason it was chosen and a drafted opening. Ravenhill Foods leads the list because a third site opens in October.

02 / DISCOVER

Reach a company while the decision is still open.

Fit tells Hyper which companies could buy from your business. Timing tells Hyper which companies are weighing the decision this quarter, and timing is the harder half of the job.

  1. 01

    Watch for the change

    A recent change at a company says more about a live decision than any company profile.

  2. 02

    Name the person affected

    Hyper follows each change through to the person whose job the change now complicates.

03 / PREPARE

Walk into the first meeting already knowing the business.

Hyper hands the research to your salespeople before the first reply arrives. Anyone opening an account sees the change, the person and the argument in one view.

  1. 01

    Open the account brief

    The brief holds the change at the company, the person affected and the argument for speaking now.

  2. 02

    Start further along

    Your salesperson begins the meeting already knowing the pressure the buyer is under.

A campaign record in a CRM. The deal reads Ravenhill Foods, third site, October, the pipeline shows account selected and buyer approached, and the next action is to send the cover plan before the October opening. Underneath, a buyer brief names the two people the decision reaches and says why it reaches each of them.

Before the next conversation

What makes one company worth your team's time.

What makes a company worth researching?

A company earns research when the business matches the customers you already serve well and something has changed there recently enough to make a conversation welcome.

Does Hyper simply look companies up?

Hyper tracks thousands of signals for every company on the list. Most of the signals mean nothing on their own, and the research is the work of finding the few that change what a buyer decides.

Does Hyper find a job title or a person?

Hyper names the individual the change actually affects, so the approach reaches somebody with a reason to answer.

Find the signal

See which companies in your market are deciding right now.

Find my ideal customers