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A managed service provider's operations centre, screens tracking client systems

MSP new-business campaigns

Your next MSP client is already carrying a renewal that needs a proper answer.

Jude watches every IT agreement in your patch, learns each business before a word's written, and gives every one its own reason to reply. Your team picks up warm conversations with the homework already done.

Below is one renewal from cohort to close. Both sides shown, so you can see exactly which parts stay with your team.

Illustrative example
  1. A Hyper segment view. The filter line reads IT support agreements expiring before 31 March, 2+ sites, 20 to 250 staff. 43 businesses found, and Bramwell Foods has lifted and holds among the rows.

    Hyper finds every business whose contract is about to come up.

  2. Bramwell Foods, researching. Three magenta signal lines: three depots on one support agreement, first internal IT manager advertised in July, agreement runs to 31 March.

    Hyper learns the business before it writes a word.

  3. An email and a landing page generating side by side. The email closes on the worded link how we take over a support contract without a day of downtime. The page carries Bramwell Foods's own name and colours. 43 sent.

    Every one gets its own email and its own page.

  4. An Outlook inbox. A new unread reply from Ruth Callaghan has arrived at the top of the message list, with the subject RE: Before your March renewal.

    A reply arrives while your engineers are on tickets.

  5. The reply, open. Ruth asks what moving over would actually involve, and the email Hyper wrote in February is quoted underneath it.

    Ruth is answering the email Hyper sent in February.

  6. A Teams chat with Jude. Three messages: the reply has landed, the agreement runs to 31 March, and a draft reply is already in Outlook drafts.

    Jude has already read the reply and checked the record.

  7. Jude's draft open in Outlook, labelled Drafted by Jude. Erin has replaced a phrase in it with Gordon at Anstruther Joinery will take your call, and the Send button is below.

    Erin adds the one thing Jude could not know.

  8. The CRM record for Bramwell Foods. The stage has moved to In conversation, the renewal date reads 31 March, a new activity line reads reply sent by Erin Mackie and logged by Jude, and the next action is to send the transition plan before 1 March.

    The record and the renewal date kept themselves.

Read the transcript

Every IT contract in your patch has a renewal date, and somewhere out there one of them belongs to a business that's stopped feeling looked after. That's your moment, and it's easy to miss.

Hyper watches for that moment across every business you could serve, learns each one before a word is written, and gives every one of them its own reason to reply.

When the reply lands, I've already read it, checked the record and drafted the answer. Your engineers stay on the tools. Your team wins the contract.

Hyper built the engine. Your team ran the world it landed in.

01 / THE ENGINE

Every renewal watched before it becomes a scramble.

A finance director rarely announces that a support agreement is up for review. The signal sits in the contract date, the site count and the staffing, and it has to be read across a whole patch rather than one account at a time.

Hyper reads that. Your team decides which service to lead with and which businesses are worth the first conversation.

What Hyper found

The cohort and the record

  • Every business whose IT support agreement expires inside the window your team set.
  • The signals behind each one: depot count, staffing and the date a new IT manager was advertised.
  • An email and a landing page, generated together, carrying each business's own name and colours.

What your team decided

The segment brief

  • The filter: agreements expiring before 31 March, two or more sites, 20 to 250 staff.
  • The service to lead with, and the worded link the email closes on.
  • Which of the 43 was worth a held row and a closer look first.

02 / THE CLIENT'S WORLD

The buyer writes back. Jude's already done the reading.

The reply comes into the same inbox as the backup reports and the service desk summaries. What happens in the next few minutes decides whether that renewal becomes a conversation or a missed one.

Jude reads it, checks the record, and drafts an answer. Your account director adds the one thing Jude couldn't know and presses send.

What Jude prepared

The read and the draft

  • Confirmation the reply is from the business the campaign reached, with the ideal-customer signals restated.
  • A drafted reply built around the transition plan and two comparable references.
  • The notice date flagged as the thing the reply has to respect.

What your team decided

The reply that was sent

  • Replaced Jude's offer of a reference call with the named person who would actually take it.
  • Approved the transition plan and the references, and pressed send under their own name.
  • The stage, the renewal date and the next action, which the record keeps on its own once the reply is out.

How the work splits

The work Jude takes off your team's plate.

  • The reading, the research and the first draft. By the time your account director opens a reply, it's three-quarters answered, and they add the one thing only they know before it goes out under their own name.
  • The record keeping. The stage, the renewal date and the next action update themselves, so nobody on your team types a CRM note after the call.
  • The watching. Jude tracks the whole patch for the next renewal while your engineers look after the clients you've already won.

Your team brings the reference, the judgement and the relationship. Jude brings the cohort, the research and the record, on time.

Questions

What MSP teams ask before they start.

  • Which MSP services work best with Hyper?

    Hyper starts with the service your MSP wants more of, then looks for the business changes that make that service timely.

  • What does the MSP buyer see?

    The MSP buyer sees one message and one page centred on the business situation that made the conversation worth having.

Find your next renewal

See what Hyper would build for a business you would like to win.

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